See Tom Pimp Himself Out
"I'm looking for an exceptional woman, so I had to take exceptional measures," said Barrella. "I've done the conventional dating thing and at this point it's gotten old. I want to find a companion to share my life with, I want to meet the love of my life, and I'll do whatever it takes."
Barrella, a 41 year-old high school business teacher from Massapequa, was once an entrepreneur in Atlanta, but decided he wanted to be closer to his family. Five years ago he moved back to New York and now teaches at his alma mater. He says he is ready to start a family of his own and that begins with the right woman.
Barrella decided it was time to step out from the crowd -- and he meant business -- he skipped the local personal ads, by-passed online dating, and hired a full-service communications firm to design and launch a website with one message: Tom seeks his match.
The see-tom.com website uniquely displays Barrella's interests, hobbies, and personality. Barrella wanted to convey personality through the site by including sections such as "Dress Tom," which lets visitors virtually dress him in various outfits, to interactive games like "Bop Tom" which challenges visitors to "bop" images of Barrella's head in Whac-a-Mole-like fashion. There is also a "Date Tom" page that allows visitors to submit information and ask Tom for a date. Submissions are required to ensure only serious bachelorettes are inquiring.